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Account-based Marketing is the Standard for B2B Marketing
Account-based Marketing is the Standard for B2B Marketing Account-based Marketing is a strategy that is increasingly followed amongst marketing teams for B2B marketing. This approach involves the identification of target... -
How to manage Online and Physical Corporate Events in the Digital Age
The Corporate Event Management, whether they are digital, webinars, live-streaming, or physical initiatives, usually cover a large part of the marketing budget. With the outbreak of Covid 19, many of... -
Difference between Business Analytics and Business Intelligence
What is the difference between Business Analytics and Business Intelligence Business Analytics (BA) refers to data analysis in a company. Its aim is to look at anticipating trends and results... -
Artificial Intelligence
Artificial Intelligence or AI aims to design hardware and software systems for machines that are capable of reproducing activities that are normally done by the intelligence of humans. The term... -
Salesforce Cloud
Sales Cloud Increase sales, collaboration, and improve sales team productivity with AI. From planning to execution, with automation you can simplify and automate your sales processes. Track customer progress through... -
Automotive and Car Dealer
We have been working in the automotive industry since 2001 supporting different areas from OEM’s to fleet management providers and car dealerships. Our goal has been to help our customers... -
Gruppo Bossoni Automobili
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Gender Equality: an Interview with four Women In Tech at Atlantic
Addressing the issue of gender equality in the workplace can sometimes be complex. However, the world of digital consulting has created many new opportunities. In recent years it has been... -
The new role of the CIO in forward-thinking companies
In this unprecedented period, CIOs have played a key role in companies' digitisation efforts. IT managers are, in fact, in the spotlight for proving their worth through business continuity in... -
How modern leaders are using Salesforce: 5 tips and tricks from our architecture expert, Julian Garcia
How can you get the most out of your Salesforce implementation? Julian Garcia, our Head of Architecture at Atlantic Technologies UK, shares his experience with our customers and gives 5...