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Bossoni realised the importance of customer relationship management thought-out the customer journey so chose Salesforce CRM and Salesforce Marketing Cloud. Thanks to them, customers are at the center of all processes, as the platform enables dealerships to create an automated yet personalized customer journey.


The Project 

The company has over 30 years of experience working in direct sales and vehicle assistance (cars, industrial and commercial vehicles). It is also specialised in the supply of spare parts, equipment and services including loans, rentals, and insurance, so Salesforce Marketing Cloud seemed to fit perfectly to their customer Journey ’s needs. Bossoni needed a software able to increase efficiency in sales and customer services while reducing information management costs. As a result, efficiency has become an indispensable element of business success. The group chose Atlantic Technologies as an experienced partner in the Car Dealer industry and opted for Salesforce CRM, the number #1 CRM software to completely reorganise its sales processes.

The Outcome

For sales reports, we replaced over 300 Excel sheets with dashboards, giving Bossoni managers immediate data visibility and a direct connection to Salesforce Marketing Cloud. 

The Salesforce CRM platform that was configured for Bossoni has increased the efficiency of sales and customer service processes, while also reducing information management costs. The Salesforce CRM solution was an effective software for the Car Dealers industry. Thanks to Salesforce CRM, Salesforce Marketing Cloud and Atlantic Technologies Bonatti found a valid ally to support each customer journey. As a result, increased customer loyalty and cross-selling are no longer lofty goals, but rather everyday realities.


Explore the Technologies:

“With Salesforce, we are now able to manage 99% of leads within an hour; the lead conversion rate rose from 5% to 15%. For sales reports, we replaced over 300 Excel sheets with dashboards, giving our managers immediate data visibility.”

Matteo Albanese
General Manager | Bossoni Automobili Spa

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