Galileo Global Education boosts the involvement of students and prospects with Salesforce and Atlantic Technologies

The Project

Galileo Global Education is the global leader in higher education with an extensive offering ranging from art to fashion, design, digital, business and medicine. The Group has 54 schools and 91 campuses in 13 countries, which host 170,000 students each year.

It was the need to uniform processes within the field of customer journey management, while respecting each school’s uniqueness that inspired Galileo to enter a digital transformation project with Atlantic Technologies.

The project, which to date has involved over 200 end users across 8 countries, aims to provide the first schools with a tool that enables them to optimally manage the student’s pathway, from initial interest right through to qualification, including orientation and admission along the way.

The Outcome

Thanks to the expertise of Atlantic Technologies in the education sector, and to the Salesforce Sales Cloud and Marketing Cloud solutions, Galileo Group can now:

● optimise student relationship management;
● manage different customer journeys according to the student’s interest;
● trace and manage any changes in student interest;
● improve the management of events;
● integrate various tools used to manage the relationship with students;
● send mass communications.