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Nicolaus transforms the customer’s travel experience from pre-stay to post-stay, thanks to Salesforce and the consultancy of Atlantic Technologies.

The Project

Nicolaus is an Italian family business, leader in offering touristic services that range from the planning, designing and distributing tourist packages in Italy and around the world. Under this vast umbrella, Nicolaus’ well established brands are Nicolaus Club, Valtur, Raro and Il Turchese.

To meet the challenges in tourism and respond to the current trends of travellers, Nicolaus partnered with Atlantic Technologies to digitize their system with the aim of achieving the following objectives:

  • understand the customers’ travel preferences and offering targeted and personalized communication;
  • create dynamic and enjoyable travel offerings to increase customer engagement and bookings;
  • offer a bespoke service focused on special attention for higher satisfaction.


The results

Thanks to the adoption of the Salesforce CRM suite and digitization, Nicolaus Tour has a comprehensive view of the traveler and of the progress along the entire journey.

The digitization project with Atlantic helped Nicolaus to have a “proactive and reactive” approach with their customer. Since adopting the new system, Nicolaus is now capable of responding in real time to the customer’s requests and activity and further, they have the possibility to anticipate the clients interests and needs when communicating with them. Nicolaus is now able to manage various processes digitally and also take care of their customers before, during and after their return home.

For years to come, Nicolaus will continue utilizing and enhancing its Salesforce technology in order to continue expanding its offering to its customers and continue strengthening its competitiveness in the market.

“Thanks to Salesforce and Atlantic we are able to put our customer at the center of our service. Atlantic’s strategic vision and client focused approach, has allowed us to adapt the potential of Salesforce CRM to our idea of ​​developing a customer-centric system, for both the traveler and agencies and making dreams of travel come true.”

Roberto Pagliara
Presidente | Nicolaus

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