The objective of Artificial Intelligence (AI) is to design hardware and software systems for machines, enabling them to complete tasks that previously relied on human intelligence.

The term Artificial Intelligence was invented by the American computer scientist John McCarthy in 1955. He first used it in a seminar at Dartmouth College in Hanover, where researchers reflected on the Automata Theory, discussing the hot topic of automatic, machine-based reasoning. During the same time period, the first Neural Networks and Fuzzy Logic were also developed, which still help make up the foundation of AI today.

Since the early days of Artificial Intelligence, its areas of application have increased significantly. In today’s day and age, companies across a large variety of sectors are blazing their trails with these technological systems: from manufacturing to finance to pharmaceuticals to the retail industry, it’s becoming increasingly difficult to locate a sector that hasn’t yet embraced digitalisation and automation tools.

Salesforce offers advanced AI solutions for its entire Cloud Suite, which we frequently implement for our partners. In fact, the world’s #1 CRM has developed its own AI assistant, called Einstein. This tool makes use of cutting-edge Natural Language Processing (NLP), Machine Learning, and Deep Learning technologies.

Einstein enables companies to perform sophisticated analyses without having to hire data scientists or requiring employees to further enhance their skill sets. Instead, company data already resides on Salesforce’s digital platform, where Einstein employs AI to evaluate it and draw relevant conclusions for you. To streamline your business’ everyday processes and increase productivity via automated decision-making, merging Big Data with AI – as Salesforce’s Einstein does – is becoming an inevitable step along the journey of digital transformation.

Discover how Artificial Intelligence is used by Salesforce Einstein in Marketing Cloud

Discover how AI is used by Salesforce Einstein in Sales Cloud


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