Dr. Schär chooses Salesforce and Atlantic Technologies to increase its customer loyalty

The project

With 18 offices in 11 countries and 240 products in different categories, ranging from pasta to pizza, bread, biscuits and organic products, Dr. Schär is the world leader in the production of gluten-free foods, distributing in over 100 countries worldwide.

The need to build bonds with customers that stand the test of time has led Dr. Schär to choose Atlantic Technologies as a technological partner to develop its digital loyalty strategy.

Thanks to Atlantic’s expertise in the Food & Beverage industry, Dr. Schär has successfully spearheaded its project targets, including:

• building a platform to reinforce the existing “Club”;
• obtaining a correct customer insight analysis;
• boosting customer engagement.

Benefits

Dr. Schär has already achieved remarkable results thanks to the loyalty management project.

In the first six months following the project live, Dr. Schär has already achieved a 40% increase in registered Club users in countries where the scheme is active, like Germany and the USA. In Germany, the average order value of registered users is 28% higher than guest users. The repeat purchase rate in the USA is 29%, compared to an average of 24.5% in food e-commerce.

Regarding marketing automation, by integrating the Loyalty platform with the Salesforce Marketing Cloud, the company has also achieved a high level of customisation based on the behaviours and preferences of registered loyalty program users.

To date, Dr. Schär has defined eight customer journey types, creating a double benefit: on one hand, customers experience a personalised purchasing pathway; on the other hand, this reinforces the consumer-brand relationship, thus improving conversions.