Gruppo Bossoni Automobili
To obtain a competitive advantage in the car dealer industry it is now necessary to offer a unique customer service experience. Efficiency becomes an essential factor for these companies. A challenge for which Bossoni felt the need to obtain a unified view of customers and facilate cross-selling activities.
The Project
Gruppo Bossoni Automobili has over 30 years of experience working in direct sales and vehicle assistance (cars, industrial and commercial vehicles). It is also specialised in the supply of spare parts, equipment and services including loans, rentals, and insurance. The objective of Gruppo Bossoni Automobili is to pursue customer centrality through knowledge of differentiated expectations and needs without neglecting the continuous evolution of technological solutions offer and financial and insurance services. As a result, efficiency has become an indispensable element of business success. The group chose Atlantic Technologies as an experienced partner in the Car Dealer industry and opted for Salesforce CRM, the number #1 CRM software to completely reorganise its sales processes.
The Outcome
The platform configured for Bossoni has significantly increased efficiency in sales and customer service with a clear reduction in information management costs. The company noted a 10% increase in conversion rates and a 14% increase in on-site appointments – percentages that are constantly growing.
The Salesforce platform is used by 200 salespeople, 90 managers and 24 specialists from the BDC – Business Development Center in 44 locations. The next step will be to leverage the power of Salesforce Einstein to prioritize lead management, monitor budget and profit margins. Thanks to Salesforce and Atlantic Technologies, Customer Loyalty and Cross-Selling are a reality.
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