The latest offering from Tableau Software is Tableau CRM, easily integrated to Tableau's own analytics and Salesforce’s Einstein Analytics. Let’s dive into what this integration means between the two leading Analytics and CRM solutions.

The Corporate Event Management, whether webinars, live-streaming or physical event, usually covers a large part of marketing budgets. Let's see how to address the challenges in managing online and physical events and what are the best practices in the digital age.

Modern ERP systems are revolutionizing the business of many companies, but it is in the manufacturing industry that we see the major benefits. Here's what it is and what are the differences with traditional systems.

ABM is a strategy that is increasingly being applied in B2B Marketing teams. This approach involves the identification of target companies towards which to direct a highly personalized communication. Learn more.

The challenges for the digitalization of Marketing Strategies and the new role of the Marketer: from Customer Engagement in real-time to the close collaboration between departments in managing the customer.

Discover trends, the evolution of the Food Industry and the priorities for managing the business with agility and awareness. From Food Delivery to technologies for traceability in the food chain, transparency and sustainability.