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The term Digital Adoption refers to a series of processes and strategies designed to better manage the introduction of a new digital technology in a company, in order to maximize its potential and support employees in a new way of working.

In a business setting, implementing new software requires a significant amount of employees or customers to be involved in different ways and at different times. Whether it is a new ERP, CRM, HCM, EAM or any other technology, the company’s employees affected by the change will find themselves with a new software to use on a daily basis; but adopting a new digital tool is not always easy. Whether it’s noticeable or not, resistance to change is often there. Digital adoption has precisely the goal of reducing resistance to change by assisting employees in using software through ad-hoc communications and training. These steps are necessary to facilitate and increase the utilisation and overall success rate of the digital transformation project.

The adoption of a digital solution in the company is a process usually managed by the change manager using change management methodologies.


Digital Adoption Platform

Digital adoption platforms support the adoption of new software through an interface that offers step-by-step suggestions for initial commands, highlights key features and provides informative tutorials. An example of a well known DAP is MyGuide.

Typically, these digital adoption platforms also provide direct links to external resources that are useful for learning more about how the programmes work. DAPs are an excellent ally in helping users find software updates. However, they may not be sufficient to understand and adopt a completely new digital tool.

The success of a digital adoption process occurs when stakeholders who are asked to use new software actually update their way of working and embrace the change, continuing to perform their tasks efficiently, but in a new way.

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