CRM

Customer relationship management (CRM) provides a business the ability to manage and analyse its own interactions with past, current and potential customers.

CRM helps B2B companies create a shared platform where partners, vendors and stakeholders are perfectly in sync. Particularly beneficial for enterprise as well as SMBs, Customer Relationship Management can also enhance B2C companies as it forecasts effective solutions that are more direct and less time-consuming.

Connecting with current customers and prospective ones, marketing personalisation, increasing team efficiency, getting answers to the most basic questions and checking the entry of incorrect data, are just some of the uses that CRM will enable you to do.

The benefits of CRM are:

• mobile workforce;

• intuitive and faster processes so more time to sell;

• data driven business culture;

• simplified sales processes;

• contextual communication;

• end-to-end consumer engagement;

• SLA compliance;

• no sweat team collaboration;

• increased automation;

• all information in one place;

• clear operational strategy;

• cost-cutting.