Client: Selta
Year: 2013

Selta improved sales and marketing productivity and effectiveness and facilitated long-term customer relationship

“Atlantic Technologies helped us streamline business processes and strengthen customer-centric policies.” Caterina Basso, Marketing and Communications Manager


Selta is an Italian manufacturer and European leader in Automation, Telecommunications, ICT and Security Systems. Selta has a worldwide business network consisting of three Italian offices, branches in Spain and Russia and selected partners in the rest of Europe, Middle/Far East, Africa and Latin America. SELTA operates in four main fields: UC&C, Cloud and Virtualization; Ultra Broadband Access for Public Networks; Automation and Smart Grid for Energy and Transport Networks; Defense & Cyber Security Solutions and Services.

The company needed to manage sales and marketing processes in a centralized system allowing management to monitor operations in real-time. Additionally, Selta had to build a new website to enforce brand recognition, customer satisfaction and lead generation.



Atlantic Technologies designed a flexible and easy-to-use web portal fully integrated with CRM. The solution with anywhere, anytime user access, improved sales and marketing productivity and effectiveness.

The project involved the sales, marketing and communication areas for their main activities:

  • Lead and opportunity management
  • Products and price list definition
  • Website content management


  • Facilitated long-term customer relationships, opportunity management and lead tracking
  • Unique website delivered in multi-domain and multi-language
  • Obtained real-time integration between CRM and corporate website: more dynamic and flexible content delivery, document library, contact and opportunity management automation
  • Achieved greater marketing efficiency and effectiveness: event management optimization, pre-defined templates for simplified site page creation, more qualified lead generation
  • Improved monitoring and control of sales activities
  • Benefited from a reserved area for storing and sharing technical, commercial and marketing documents
  • Enhanced flexibility and facilitated long-term customer relationships
  • Enterprise collaboration with Chatter