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Dreamforce 2017 | Salesforce Customer Experience for Ducati

Our client Ducati was invited to speak at Dreamforce 2017, the most important annual Salesforce event in the world. They gave a presentation about their experience with Atlantic Technologies’ manufacturing software consultants and about using Salesforce, which is the best digital innovation tool for business growth in managing customer experience.

Ducati is an Italian, high-end motorcycle manufacturer with an international presence and a reputation for making well-powered motorcycles. Quality and technological innovation have enabled the company to establish an exceptional relationship with its customers. And it is in the spirit of innovation that it joined forces with our manufacturing software consultants to streamline the business with Salesforce.


The company’s “Connected Motorcycle” vision will be generated by various types of information: customer preferences and total mileage are just a few facts and figures that it will monitor closely, enabling the company to gain a 360-degree view of each customer. The company will then be able to provide variously related and customized experiences in sales, service, and marketing processes, taking full advantage of Salesforce’s outstanding predictive analytics.

Ducati participated in the Community Cloud Keynote session at Dreamforce 2017 on 6 November, 2017. Piergiorgio Grossi, Ducati’s Chief Information & Digital Transformation Officer, illustrated the use of the Salesforce Cloud Community in several projects:

  • Community for fans
  • Community for dealers
  • Community for the media

Ducati & Our Manufacturing Software Consultants: A winning partnership for CRM

Our partnership with this special client, which has been active since 2002, has given rise to the community projects described above. What’s more, it’s committed to the implementation of Marketing Cloud and Social Studio to current clouds, the main objectives of which are:

  • Optimise the monitoring of Ducati activities on social media, forums and the open web
  • Increase customer engagement and prospect
  • Make customer experience more personalized and interactive.

These are fundamental activities to get the most out of media coverage, such as Moto GP, Ducati World Premiere 2018, ECMA 2017, and the same participation in San Francisco Dreamforce.

Ducati also hosted the first edition of Salesforce Ducati Day, organized by Atlantic Technologies and Salesforce. The event dedicated to showing how the CRM’s ecosystem maximizes the company’s customer engagement and connects the entire Ducati community.


Atlantic Technologies is a “Ducati Official Supplier.” The company produces sports motorcycles with an innovative design, state-of-the-art technology, and optimal performance. Ducati celebrated its 90th anniversary in 2016. In the same year, it achieved all sales records, selling 55,451 bikes.


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